.page-template-page-b2b-seo .b2b-guide-template,.page-slug-b2b-seo .b2b-guide-template{margin:0;background:var(--guide-navy,#0f2d52)}.page-template-page-b2b-seo .b2b-guide-shell,.page-slug-b2b-seo .b2b-guide-shell{width:100%}.page-template-page-b2b-seo .breadcrumb,.page-slug-b2b-seo .breadcrumb{margin:0;padding:12px 0 0;background:var(--guide-navy,#0f2d52);border:0;box-shadow:none}.page-template-page-b2b-seo .breadcrumb-inner,.page-slug-b2b-seo .breadcrumb-inner{width:min(1200px, calc(100% - 80px));margin:0 auto}.page-template-page-b2b-seo .breadcrumb a,.page-template-page-b2b-seo .breadcrumb .sep,.page-slug-b2b-seo .breadcrumb a,.page-slug-b2b-seo .breadcrumb .sep{color:rgba(255,255,255,.58)}.page-template-page-b2b-seo .breadcrumb .current,.page-slug-b2b-seo .breadcrumb .current{color:var(--guide-gold,#c8a45a)}.b2b-seo-guide{--guide-navy:#0f2d52;--guide-navy-deep:#0a203b;--guide-gold:#c8a45a;--guide-ink:#15314d;--guide-body:#324255;--guide-muted:#64748b;--guide-border:#d8e2ee;--guide-soft-blue:#eef4f8;--guide-soft-cream:#f8f4ec;--guide-shadow:0 18px 44px rgba(15, 45, 82, 0.08);background:radial-gradient(circle at top left,rgba(200,164,90,.08),transparent 28%),linear-gradient(180deg,#fbfcfe 0%,#ffffff 32%,#f7f5ef 100%);color:var(--guide-body);font-family:var(--font-body)}.b2b-seo-guide *{box-sizing:border-box}.b2b-seo-guide>p{display:none!important;margin:0!important;padding:0!important}.b2b-seo-guide section[id],.b2b-seo-guide .chapter,.b2b-seo-guide .cta-panel{scroll-margin-top:116px}.b2b-seo-guide a{color:var(--guide-navy)}.b2b-seo-guide .guide-progress{position:fixed;top:0;z-index:55;width:100%;height:4px;background:rgba(15,45,82,.08)}.b2b-seo-guide .guide-progress span{display:block;width:100%;height:100%;background:linear-gradient(90deg,var(--guide-gold),#e2c978);transform:scaleX(0);transform-origin:left center;transition:transform 0.08s linear}.b2b-seo-guide .hero{background:linear-gradient(135deg,var(--guide-navy) 0%,var(--guide-navy-deep) 100%);color:#fff;margin-top:-1px;padding:46px 40px 18px;position:relative;overflow:hidden}.b2b-seo-guide .hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);background-size:72px 72px;opacity:.35;pointer-events:none}.b2b-seo-guide .hero-container,.b2b-seo-guide .main-container{max-width:1200px;margin:0 auto;position:relative;z-index:1}.b2b-seo-guide .hero-container{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(320px,0.92fr);gap:48px;align-items:center}.b2b-seo-guide .hero-share{width:min(1200px, calc(100% - 80px));margin:16px auto 0;padding:12px 0 0;border-top:1px solid rgba(255,255,255,.14);display:flex;align-items:center;justify-content:space-between;gap:18px;position:relative;z-index:1}.b2b-seo-guide .hero-share-label{color:rgba(255,255,255,.62);font-family:var(--font-head);font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.b2b-seo-guide .hero-share-links{display:flex;align-items:center;flex-wrap:wrap;gap:10px}.b2b-seo-guide .hero-share-link{min-height:38px;display:inline-flex;align-items:center;justify-content:center;padding:0 14px;border:1px solid rgba(255,255,255,.18);border-radius:999px;background:rgba(255,255,255,.06);color:rgba(255,255,255,.9);font-family:var(--font-head);font-size:13px;font-weight:800;line-height:1;text-decoration:none;cursor:pointer;transition:background 0.16s ease,border-color 0.16s ease,color 0.16s ease,transform 0.16s ease}.b2b-seo-guide .hero-share-link:hover,.b2b-seo-guide .hero-share-link:focus-visible{border-color:rgba(200,164,90,.72);background:rgba(200,164,90,.14);color:#fff;transform:translateY(-1px)}.b2b-seo-guide .hero-share-link:focus-visible{outline:3px solid rgba(200,164,90,.28);outline-offset:3px}.b2b-seo-guide .hero-share-copy.is-copied{border-color:rgba(200,164,90,.9);background:rgba(200,164,90,.22);color:#fff}.b2b-seo-guide .hero-content{max-width:720px}.b2b-seo-guide .hero-content h1{font-family:var(--font-head);font-size:clamp(2.35rem, 4.2vw, 3.75rem);font-weight:800;line-height:1.08;letter-spacing:-.04em;margin:0 0 24px;color:#fff;max-width:12ch}.b2b-seo-guide .hero-content p{margin:0 0 20px;font-size:18px;line-height:1.58;max-width:640px;color:rgba(255,255,255,.88)}.b2b-seo-guide .hero-meta{display:flex;flex-wrap:wrap;gap:18px 28px;margin:24px 0 0}.b2b-seo-guide .hero-meta-item{min-width:120px}.b2b-seo-guide .hero-meta-label{display:block;margin-bottom:4px;font-family:var(--font-head);font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.62)}.b2b-seo-guide .hero-meta strong{display:block;font-size:1rem;line-height:1.25;color:#fff}.b2b-seo-guide .hero-kicker{display:inline-flex;align-items:center;min-height:32px;margin:0 0 18px;padding:0 12px;border:1px solid rgba(200,164,90,.42);border-radius:999px;background:rgba(200,164,90,.12);color:#f1d99b;font-family:var(--font-head);font-size:12px;font-weight:800;letter-spacing:.1em;line-height:1;text-transform:uppercase}.b2b-seo-guide .hero-cta{display:flex;flex-wrap:wrap;gap:16px;margin-top:28px}.b2b-seo-guide .hero-content .hero-cta{justify-content:flex-start}.b2b-seo-guide .btn{display:inline-flex;align-items:center;justify-content:center;min-height:56px;padding:16px 32px;border-radius:8px;border:2px solid transparent;font-size:16px;font-weight:600;line-height:1.2;text-decoration:none;transition:transform 0.2s ease,box-shadow 0.2s ease,background 0.2s ease,border-color 0.2s ease,color 0.2s ease}.b2b-seo-guide .btn:hover{transform:translateY(-2px)}.b2b-seo-guide .btn-primary{background:var(--guide-gold);color:var(--guide-navy-deep);box-shadow:0 14px 28px rgba(200,164,90,.22)}.b2b-seo-guide .btn-primary:hover{background:#d2b36d}.b2b-seo-guide .btn-secondary{border-color:rgba(255,255,255,.28);background:rgba(255,255,255,.05);color:#fff}.b2b-seo-guide .btn-secondary:hover{border-color:rgba(255,255,255,.5);background:rgba(255,255,255,.1)}.b2b-seo-guide .hero-summary{background:rgba(255,255,255,.15);border:1px solid rgba(255,255,255,.2);border-radius:12px;padding:30px;box-shadow:none;backdrop-filter:blur(10px);margin-top:12px;align-self:center;position:relative;overflow:hidden}.b2b-seo-guide .hero-summary::before{content:"";position:absolute;inset:0 0 auto 0;height:4px;background:linear-gradient(90deg,var(--guide-gold) 0%,rgba(255,255,255,.55) 100%)}.b2b-seo-guide .hero-summary::after{content:"";position:absolute;width:180px;height:180px;right:-70px;top:-80px;border-radius:999px;background:radial-gradient(circle,rgba(255,255,255,.16) 0%,rgba(255,255,255,0) 72%);pointer-events:none}.b2b-seo-guide .hero-summary h3{margin:0 0 18px;font-size:20px;color:#fff}.b2b-seo-guide .hero-summary ul{list-style:none;margin:0;padding:0}.b2b-seo-guide .hero-summary li{margin:0;padding:9px 0;border-top:1px solid rgba(255,255,255,.1);font-size:16px;line-height:1.6;color:rgba(255,255,255,.82)}.b2b-seo-guide .hero-summary strong{display:block;margin-bottom:3px;color:#fff;font-weight:800}.b2b-seo-guide .hero-summary span{display:block;color:rgba(255,255,255,.76)}.b2b-seo-guide .hero-summary li:first-child{border-top:0;padding-top:0}.b2b-seo-guide .main-container{display:grid;grid-template-columns:280px minmax(0,1fr);gap:60px;padding:20px 40px 64px;position:relative}.b2b-seo-guide .toc-wrapper{position:sticky;top:118px;height:fit-content;grid-column:1;grid-row:1}.b2b-seo-guide .toc{background:#fff;border:1px solid var(--guide-border);border-radius:8px;padding:24px;box-shadow:0 14px 36px rgba(15,45,82,.08)}.b2b-seo-guide .toc h2,.b2b-seo-guide .toc h3{margin:0 0 20px;font-size:14px;font-weight:600;letter-spacing:.5px;text-transform:uppercase;color:var(--guide-muted)}.b2b-seo-guide .toc-toggle{display:none}.b2b-seo-guide .toc ul,.b2b-seo-guide .toc ol{margin:0;padding:0;list-style:none}.b2b-seo-guide .toc li+li{margin-top:10px}.b2b-seo-guide .toc a{display:block;color:#4a5568;font-size:14px;line-height:1.45;text-decoration:none;border-left:3px solid transparent;padding:4px 0 4px 10px;transition:border-color 0.16s ease,color 0.16s ease,background 0.16s ease}.b2b-seo-guide .toc a:hover,.b2b-seo-guide .toc a.is-active{color:var(--guide-navy);border-left-color:var(--guide-gold);background:linear-gradient(90deg,rgba(200,164,90,.1),transparent 76%)}.b2b-seo-guide .content{min-width:0;max-width:680px;grid-column:2}.b2b-seo-guide .guide-content{grid-column:2;min-width:0;max-width:680px}.b2b-seo-guide .content>section{display:block}.b2b-seo-guide .main-container>.content{display:none}.b2b-seo-guide .main-container>p{grid-column:2;max-width:680px;min-width:0;margin-bottom:22px}.b2b-seo-guide .main-container>section,.b2b-seo-guide .guide-content>section,.b2b-seo-guide .main-container>.cta-panel,.b2b-seo-guide .guide-content>.cta-panel,.b2b-seo-guide .main-container>.free-audit-banner{grid-column:2;max-width:680px;min-width:0}.b2b-seo-guide .guide-intro{margin:0 0 18px;padding:0;color:#2f3f55;font-size:18px;line-height:1.75;background:transparent;box-shadow:none;border:0}.b2b-seo-guide .main-container>.guide-intro{grid-column:2;max-width:680px;min-width:0}.b2b-seo-guide .guide-intro p{margin:0 0 18px}.b2b-seo-guide .guide-intro p:last-child{margin-bottom:0}.b2b-seo-guide .guide-intro+section .chapter,.b2b-seo-guide .guide-intro+.chapter{margin-top:0!important}.b2b-seo-guide .guide-intro~section:first-of-type,.b2b-seo-guide .main-container>p+section{margin-top:20px!important}.b2b-seo-guide .chapter{margin:84px 0 56px;padding:62px 48px 54px;background:linear-gradient(135deg,#eef6ff 0%,#e8f1fc 100%);border:0;border-left:6px solid var(--guide-gold);border-radius:0 14px 14px 0;box-shadow:0 18px 40px rgba(15,45,82,.08);position:relative;overflow:hidden}.b2b-seo-guide .content>section:first-child .chapter,.b2b-seo-guide .guide-content>section:first-of-type .chapter,.b2b-seo-guide .main-container>section:first-of-type .chapter{margin-top:0!important;padding-top:22px;padding-bottom:30px}.b2b-seo-guide .main-container>section:first-of-type,.b2b-seo-guide .guide-content>section:first-of-type{margin-top:0!important}.b2b-seo-guide .chapter::before{content:"";position:absolute;top:0;right:0;width:38%;height:100%;background:linear-gradient(135deg,rgba(255,255,255,.34) 0%,rgba(255,255,255,0) 68%);pointer-events:none}.b2b-seo-guide .chapter::after{content:"";position:absolute;top:22px;right:24px;width:72px;height:3px;background:rgba(15,45,82,.15);box-shadow:0 10px 0 rgba(15,45,82,.08);pointer-events:none}.b2b-seo-guide .chapter>*{position:relative;z-index:1}.b2b-seo-guide .chapter-label{margin-bottom:12px;font-size:11px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--guide-gold)}.b2b-seo-guide .chapter h2,.b2b-seo-guide .content>section>h2{margin:0;font-size:38px;line-height:1.22;font-weight:800;letter-spacing:-.03em;color:var(--guide-ink);position:relative;z-index:1}.b2b-seo-guide .chapter-intro{margin:16px 0 0;font-size:18px;line-height:1.68;color:#4a5568;font-weight:700;max-width:48ch;position:relative;z-index:1}.b2b-seo-guide .audit-scorecard{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:30px 0 36px}.b2b-seo-guide .audit-scorecard-item,.b2b-seo-guide .audit-map-card{min-width:0;border:1px solid rgba(216,226,238,.95);border-radius:14px;background:#fff;box-shadow:var(--guide-shadow);overflow-wrap:anywhere}.b2b-seo-guide .audit-scorecard-item{padding:22px 20px}.b2b-seo-guide .audit-scorecard-label{margin:0 0 8px;color:var(--guide-gold);font-family:var(--font-head);font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase}.b2b-seo-guide .audit-scorecard-value{margin:0;color:var(--guide-ink);font-family:var(--font-head);font-size:clamp(1.05rem, 1.45vw, 1.2rem);font-weight:800;line-height:1.3}.b2b-seo-guide .audit-map{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:30px 0 38px}.b2b-seo-guide .audit-map-card{padding:24px}.b2b-seo-guide .audit-map-card h3{margin-top:0}.b2b-seo-guide .free-audit-banner{margin:42px 0;padding:28px 30px;border:1px solid rgba(200,164,90,.38);border-left:6px solid var(--guide-gold);border-radius:0 16px 16px 0;background:linear-gradient(135deg,rgba(15,45,82,.95),rgba(27,64,110,.95)),var(--guide-navy);box-shadow:0 20px 48px rgba(15,45,82,.16);color:#fff}.b2b-seo-guide .free-audit-banner h3{margin:0 0 10px;color:#fff}.b2b-seo-guide .free-audit-banner p{max-width:620px;color:rgba(255,255,255,.84)}.b2b-seo-guide .free-audit-banner p:last-child{margin-bottom:0}.b2b-seo-guide .pdf-download-panel{display:grid;grid-template-columns:minmax(0,0.92fr) minmax(320px,1.08fr);gap:28px;align-items:stretch;margin:34px 0 44px}.b2b-seo-guide .pdf-download-copy,.b2b-seo-guide .pdf-preview{border:1px solid rgba(216,226,238,.95);border-radius:16px;background:#fff;box-shadow:var(--guide-shadow)}.b2b-seo-guide .pdf-download-copy{padding:30px}.b2b-seo-guide .pdf-download-copy h3{margin-top:0}.b2b-seo-guide .pdf-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}.b2b-seo-guide .pdf-preview{min-height:520px;overflow:hidden}.b2b-seo-guide .pdf-preview iframe{display:block;width:100%;height:100%;min-height:520px;border:0;background:#eef4f8}.b2b-seo-guide .checklist-list{margin-left:0;list-style:none}.b2b-seo-guide .checklist-list li{position:relative;padding-left:28px}.b2b-seo-guide .checklist-list li::before{content:"";position:absolute;top:.72em;left:0;width:10px;height:10px;border-radius:999px;background:var(--guide-gold);box-shadow:0 0 0 5px rgba(200,164,90,.14)}.b2b-seo-guide section{margin-bottom:88px}.b2b-seo-guide p,.b2b-seo-guide li{font-size:1.05rem;line-height:1.82;color:var(--guide-body)}.b2b-seo-guide p{margin:0 0 22px}.b2b-seo-guide h1,.b2b-seo-guide h2,.b2b-seo-guide h3,.b2b-seo-guide h4,.b2b-seo-guide h5,.b2b-seo-guide h6{font-weight:800}.b2b-seo-guide h3,.b2b-seo-guide .faq-question{margin:38px 0 14px;font-family:var(--font-head);font-size:1.45rem;font-weight:800;line-height:1.3;color:var(--guide-ink)}.b2b-seo-guide h4{margin:28px 0 12px;font-family:var(--font-head);font-size:1.08rem;font-weight:800;line-height:1.4;letter-spacing:.01em;color:var(--guide-ink)}.b2b-seo-guide ul,.b2b-seo-guide ol{margin:0 0 22px 24px;padding:0}.b2b-seo-guide li+li{margin-top:10px}.b2b-seo-guide strong{color:var(--guide-ink);font-weight:800}.b2b-seo-guide p:has(>strong:first-child:last-child){margin:34px 0 12px;padding-left:16px;border-left:4px solid rgba(200,164,90,.72);color:var(--guide-ink);font-family:var(--font-head);font-size:1.04rem;line-height:1.45}.b2b-seo-guide .ref-link{font-weight:600;text-decoration-color:rgba(15,45,82,.2);text-underline-offset:.16em}.b2b-seo-guide .ref-link-future{color:var(--guide-navy);font-weight:600;border-bottom:1px dotted rgba(15,45,82,.35)}.b2b-seo-guide .table-container{margin:34px 0 42px;overflow-x:auto;border:1px solid rgba(216,226,238,.92);border-radius:14px;box-shadow:0 18px 44px rgba(15,45,82,.1);background:linear-gradient(90deg,rgba(255,255,255,0),#ffffff 38%) right center / 38px 100% no-repeat,#ffffff}.b2b-seo-guide table{width:100%;border-collapse:collapse;min-width:620px;background:#fff}.b2b-seo-guide th,.b2b-seo-guide td{padding:18px 20px;border:0;border-bottom:1px solid rgba(216,226,238,.9);text-align:left;vertical-align:top;font-size:.98rem;line-height:1.65}.b2b-seo-guide th{background:linear-gradient(180deg,#f7fafc 0%,#edf4fa 100%);font-family:var(--font-head);font-size:.88rem;font-weight:800;letter-spacing:.03em;text-transform:uppercase;color:var(--guide-ink)}.b2b-seo-guide tbody tr:nth-child(even){background:rgba(238,244,248,.46)}.b2b-seo-guide tbody tr:hover{background:rgba(200,164,90,.08)}.b2b-seo-guide tbody tr:last-child td{border-bottom:0}.b2b-seo-guide .callout{margin:28px 0 34px;padding:22px 24px;border-left:4px solid var(--guide-gold);border-radius:0 18px 18px 0;background:var(--guide-soft-cream)}.b2b-seo-guide .callout p:last-child{margin-bottom:0}.b2b-seo-guide .stat-band{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin:26px 0 34px}.b2b-seo-guide .stat{padding:22px 18px;border-radius:22px;border:1px solid rgba(216,226,238,.92);background:#fff;box-shadow:var(--guide-shadow)}.b2b-seo-guide .stat-value{font-family:var(--font-head);font-size:clamp(1.8rem, 3vw, 2.2rem);font-weight:800;letter-spacing:-.04em;color:var(--guide-navy)}.b2b-seo-guide .stat-label{margin-top:10px;font-size:.96rem;line-height:1.6;color:var(--guide-body)}.b2b-seo-guide .cta-panel{margin:58px 0 32px;padding:32px;border-radius:28px;background:linear-gradient(135deg,var(--guide-navy) 0%,#1b406e 100%);box-shadow:0 20px 46px rgba(15,45,82,.18)}.b2b-seo-guide .cta-panel:last-child,.b2b-seo-guide .cta-contact{margin-bottom:0}.b2b-seo-guide .cta-panel h3{margin:0 0 14px;font-size:clamp(1.6rem, 3vw, 2rem);color:#fff}.b2b-seo-guide .cta-panel p{max-width:720px;color:rgba(255,255,255,.86)}.b2b-seo-guide .cta-panel .hero-cta{margin-top:26px}.b2b-seo-guide .cta-panel .btn-secondary{border-color:rgba(255,255,255,.26)}.b2b-seo-guide .cta-panel.cta-services{background:linear-gradient(135deg,var(--guide-navy) 0%,#214a7f 100%)}.b2b-seo-guide .cta-panel.cta-industries{background:linear-gradient(135deg,#14344f 0%,#0f2d52 60%,#2a5677 100%)}.b2b-seo-guide .cta-panel.cta-contact{background:linear-gradient(135deg,#0d2644 0%,#173f63 100%)}.b2b-seo-guide .faq{display:grid;gap:18px}.b2b-seo-guide .faq-item{padding:24px 26px;border-radius:22px;background:rgba(255,255,255,.9);border:1px solid var(--guide-border);box-shadow:var(--guide-shadow)}.b2b-seo-guide .faq-question{margin:0 0 12px;font-size:1.2rem}.b2b-seo-guide .faq-answer p:last-child{margin-bottom:0}@media (max-width:1100px){.page-template-page-b2b-seo .breadcrumb-inner,.page-slug-b2b-seo .breadcrumb-inner,.b2b-seo-guide .hero-container,.b2b-seo-guide .main-container{width:min(100%, calc(100% - 36px))}.b2b-seo-guide .hero-container{grid-template-columns:1fr}.b2b-seo-guide .hero-share{width:min(100%, calc(100% - 36px))}.b2b-seo-guide .hero-summary{max-width:720px;margin-top:18px}.b2b-seo-guide .main-container{grid-template-columns:1fr;padding-left:0;padding-right:0;padding-top:0}.b2b-seo-guide .toc-wrapper{position:static;order:-1;grid-column:auto;grid-row:auto}.b2b-seo-guide .content{max-width:none;grid-column:auto}.b2b-seo-guide .guide-content{grid-column:auto;max-width:none}.b2b-seo-guide .main-container>section,.b2b-seo-guide .guide-content>section,.b2b-seo-guide .main-container>.cta-panel,.b2b-seo-guide .guide-content>.cta-panel,.b2b-seo-guide .main-container>.free-audit-banner{grid-column:auto;max-width:none}}@media (max-width:820px){.b2b-seo-guide section[id],.b2b-seo-guide .chapter,.b2b-seo-guide .cta-panel{scroll-margin-top:156px}.b2b-seo-guide .hero{padding:72px 24px 28px}.page-template-page-b2b-seo .breadcrumb-inner,.page-slug-b2b-seo .breadcrumb-inner,.b2b-seo-guide .hero-container,.b2b-seo-guide .main-container{width:min(100%, calc(100% - 28px))}.b2b-seo-guide .hero-container{width:100%;gap:36px}.b2b-seo-guide .hero-content{max-width:100%;text-align:center}.b2b-seo-guide .hero-content .hero-cta{justify-content:center}.b2b-seo-guide .hero-share{width:min(100%, calc(100% - 28px));margin-top:24px;align-items:flex-start;flex-direction:column}.b2b-seo-guide .hero-share-links{width:100%}.b2b-seo-guide .hero-share-link{flex:1 1 calc(50% - 10px)}.b2b-seo-guide .hero-content h1{max-width:18ch;margin-left:auto;margin-right:auto;line-height:1.14;letter-spacing:-.025em;margin-bottom:28px;text-wrap:balance}.b2b-seo-guide .hero-content p{margin-left:auto;margin-right:auto;font-size:18px;line-height:1.68}.b2b-seo-guide .toc-wrapper{position:fixed;top:112px;left:14px;right:14px;z-index:997;width:auto;margin:0}.b2b-seo-guide .toc{padding:0;overflow:hidden;border-color:rgba(15,45,82,.12);background:rgba(255,255,255,.96);box-shadow:0 14px 34px rgba(15,45,82,.14);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}.b2b-seo-guide .toc h2,.b2b-seo-guide .toc h3{display:none}.b2b-seo-guide .toc.is-mobile-enhanced .toc-toggle{display:flex;align-items:center;justify-content:space-between;width:100%;min-height:52px;padding:0 18px;border:0;background:transparent;color:var(--guide-navy);font-family:var(--font-head);font-size:13px;font-weight:800;line-height:1;letter-spacing:.04em;text-transform:uppercase;cursor:pointer}.b2b-seo-guide .toc-toggle-label,.b2b-seo-guide .toc-current-section{display:block;text-align:left}.b2b-seo-guide .toc-current-section{max-width:72vw;margin-top:5px;overflow:hidden;color:var(--guide-muted);font-family:var(--font-body);font-size:12px;font-weight:700;letter-spacing:0;line-height:1.25;text-overflow:ellipsis;text-transform:none;white-space:nowrap}.b2b-seo-guide .toc-toggle-icon{width:24px;height:24px;border-radius:999px;display:inline-flex;align-items:center;justify-content:center;background:rgba(200,164,90,.15);color:var(--guide-navy);font-size:18px;font-weight:700;line-height:1;transition:transform 0.18s ease}.b2b-seo-guide .toc.is-open .toc-toggle-icon{transform:rotate(45deg)}.b2b-seo-guide .toc.is-mobile-enhanced ul,.b2b-seo-guide .toc.is-mobile-enhanced ol{display:none;max-height:min(56vh, 420px);overflow-y:auto;padding:4px 18px 16px;border-top:1px solid rgba(15,45,82,.08)}.b2b-seo-guide .toc.is-mobile-enhanced.is-open ul,.b2b-seo-guide .toc.is-mobile-enhanced.is-open ol{display:block}.b2b-seo-guide .toc li+li{margin-top:0}.b2b-seo-guide .toc a{padding:11px 0;border-bottom:1px solid rgba(15,45,82,.08);font-size:15px}.b2b-seo-guide .toc a.is-active{padding-left:10px}.b2b-seo-guide .toc li:last-child a{border-bottom:0}.b2b-seo-guide .chapter,.b2b-seo-guide .cta-panel,.b2b-seo-guide .hero-summary,.b2b-seo-guide .faq-item{padding:24px 22px}.b2b-seo-guide .chapter{padding:40px 28px 34px}.b2b-seo-guide .content>section:first-child .chapter,.b2b-seo-guide .main-container>section:first-of-type .chapter{padding-top:28px}.b2b-seo-guide .stat-band{grid-template-columns:repeat(2,minmax(0,1fr))}.b2b-seo-guide .audit-scorecard,.b2b-seo-guide .audit-map,.b2b-seo-guide .pdf-download-panel{grid-template-columns:1fr}.b2b-seo-guide .pdf-preview,.b2b-seo-guide .pdf-preview iframe{min-height:430px}.b2b-seo-guide th,.b2b-seo-guide td{padding:14px}.b2b-seo-guide th:first-child,.b2b-seo-guide td:first-child{position:sticky;left:0;z-index:1;background:#fff;box-shadow:8px 0 18px rgba(15,45,82,.06)}.b2b-seo-guide th:first-child{z-index:2;background:#edf4fa}}@media (max-width:560px){.b2b-seo-guide section[id],.b2b-seo-guide .chapter,.b2b-seo-guide .cta-panel{scroll-margin-top:146px}.b2b-seo-guide .hero{padding:68px 20px 24px}.b2b-seo-guide .hero-share{width:100%}.b2b-seo-guide .toc-wrapper{top:102px}.b2b-seo-guide .hero-content h1{max-width:11.5em;font-size:clamp(2.05rem, 9.5vw, 2.75rem);line-height:1.16}.b2b-seo-guide .hero-meta{gap:16px}.b2b-seo-guide .hero-cta,.b2b-seo-guide .cta-panel .hero-cta{flex-direction:column}.b2b-seo-guide .btn{width:100%}.b2b-seo-guide .chapter{padding:30px 22px}.b2b-seo-guide .content>section:first-child .chapter,.b2b-seo-guide .main-container>section:first-of-type .chapter{padding-top:24px}.b2b-seo-guide .chapter h2,.b2b-seo-guide .content>section>h2{font-size:31px}.b2b-seo-guide p,.b2b-seo-guide li{font-size:1rem}.b2b-seo-guide .stat-band{grid-template-columns:1fr}.b2b-seo-guide .audit-scorecard{grid-template-columns:1fr}.b2b-seo-guide .free-audit-banner,.b2b-seo-guide .pdf-download-copy,.b2b-seo-guide .audit-map-card{padding:22px}.b2b-seo-guide .pdf-preview,.b2b-seo-guide .pdf-preview iframe{min-height:360px}}