/* ═══════════════════════════════════════════════════════════════
   ECOMMERCE INDUSTRY PAGES STYLES
   ═══════════════════════════════════════════════════════════════ */

/* Scroll reveal animation */
.fade-up {
  opacity: 0;
  transform: translateY(30px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.fade-up.visible {
  opacity: 1;
  transform: translateY(0);
}

/* ═══════════════════════════════════════════════════════════════
   Ecommerce Category Page
   ═══════════════════════════════════════════════════════════════ */

.ecommerce-category-hero {
  background: var(--navy);
  padding: 72px 0 100px;
  color: var(--white);
  position: relative;
  overflow: hidden;
}

.ecommerce-category-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: linear-gradient(rgba(255,255,255,0.015) 1px, transparent 1px),
                    linear-gradient(90deg, rgba(255,255,255,0.015) 1px, transparent 1px);
  background-size: 64px 64px;
  pointer-events: none;
}

.ecommerce-hero-grid {
  display: grid;
  grid-template-columns: 1fr 340px;
  gap: 56px;
  align-items: start;
  position: relative;
  z-index: 1;
}

.ecommerce-hero-main .hero-label {
  font-family: 'Sora', sans-serif;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
}

.ecommerce-hero-main h1 {
  font-size: 46px;
  font-weight: 800;
  letter-spacing: -1px;
  color: var(--white);
  margin-bottom: 24px;
  line-height: 1.1;
}

.ecommerce-hero-main h1 span {
  color: var(--gold);
}

.ecommerce-hero-text {
  font-size: 17px;
  line-height: 1.75;
  color: #c5cdd8;
  margin-bottom: 36px;
  max-width: 560px;
}

.ecommerce-hero-ctas {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

.ecommerce-hero-summary {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.08);
  padding: 36px 32px;
  margin-top: 16px;
}

.hero-summary-label {
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 24px;
}

.hero-summary-item {
  padding: 14px 0;
  border-top: 1px solid rgba(255,255,255,0.06);
  font-size: 15px;
  color: #a8b5c7;
  line-height: 1.55;
}

.hero-summary-item:first-of-type {
  border-top: none;
  padding-top: 0;
}

.hero-summary-item strong {
  color: var(--white);
  font-weight: 600;
}

/* Definition Section */
.ecommerce-definition {
  background: var(--offwhite);
  padding: 100px 0;
  position: relative;
}

.ecommerce-definition::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.definition-layout {
  max-width: 820px;
}

.definition-layout h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 28px;
}

.definition-layout > p {
  font-size: 17px;
  color: var(--body-text);
  line-height: 1.78;
  margin-bottom: 24px;
}

/* Two-column IS / IS-NOT divider */
.definition-divider {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  margin-top: 40px;
}

.def-col {
  padding: 28px 24px;
  background: var(--white);
  border-radius: 6px;
}

.def-col-label {
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  margin-bottom: 16px;
}

.def-col-label.yes { color: #2E7D5B; }
.def-col-label.no  { color: #a94442; }

.def-col p {
  font-size: 15px;
  line-height: 1.7;
  margin-bottom: 10px;
  color: var(--body-text);
}

.def-col p:last-child { margin-bottom: 0; }

/* Ecommerce Image Placeholder Section */
.ecommerce-image-placeholder-section {
  background: var(--white);
  padding: 60px 0;
  position: relative;
}

.ecommerce-image-placeholder {
  max-width: 1000px;
  margin: 0 auto;
}

.ecommerce-image-inner {
  border-radius: 16px;
  box-shadow: 0 8px 32px rgba(15, 45, 82, 0.08);
  overflow: hidden;
  background: var(--white);
}

.ecommerce-image-inner img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 16px 16px 0 0;
}

.ecommerce-image-caption {
  padding: 16px 24px;
  font-size: 14px;
  color: var(--body-text);
  text-align: center;
  font-style: italic;
}

/* Ecommerce Powerful Copy Section (Done-For-You SEO) */
.ecommerce-powerful-copy {
  background: var(--charcoal);
  padding: 100px 0;
  position: relative;
}

.ecommerce-powerful-copy::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.ecommerce-powerful-copy > .container {
  text-align: center;
}

.ecommerce-powerful-copy > .container > h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 32px;
}

.ecommerce-copy-content {
  font-size: 20px;
  color: #e8ecf2;
  line-height: 1.65;
  max-width: 800px;
  margin: 0 auto 40px;
}

.ecommerce-guarantee-box {
  background: rgba(255,255,255,0.05);
  border-left: 4px solid var(--gold);
  padding: 24px 32px;
  margin: 0 auto 40px;
  text-align: left;
  max-width: 800px;
}

.ecommerce-guarantee-box p {
  font-size: 17px;
  color: #dce4f0;
  line-height: 1.6;
}

.ecommerce-cta-wrapper {
  text-align: center;
}

/* Ecommerce Services Section (Three Ways to Work With Us) */
.ecommerce-services {
  background: var(--white);
  padding: 100px 0;
  position: relative;
}

.ecommerce-services::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.ecommerce-services > .container > h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 56px;
}

.ecommerce-service-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}

.ecommerce-service-card {
  background: var(--offwhite);
  padding: 40px 32px;
  border-radius: var(--radius-lg);
  border: 1px solid var(--stone);
  display: flex;
  flex-direction: column;
  transition: all var(--transition-base);
}

.ecommerce-service-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-md);
}

.ecommerce-service-card.featured {
  background: var(--navy);
  border-color: var(--navy);
  position: relative;
}

.ecommerce-service-card.featured::before {
  content: 'RECOMMENDED';
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--gold);
  color: var(--navy);
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  padding: 4px 12px;
  border-radius: 20px;
}

.ecommerce-service-label {
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
}

.ecommerce-service-card:not(.featured) .ecommerce-service-label {
  color: #a89030;
}

.ecommerce-service-card h3 {
  font-size: 24px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
}

.ecommerce-service-card.featured h3 {
  color: var(--white);
}

.ecommerce-service-desc {
  font-size: 16px;
  color: var(--body-text);
  line-height: 1.6;
  margin-bottom: 24px;
}

.ecommerce-service-card.featured .ecommerce-service-desc {
  color: #c5cdd8;
}

.ecommerce-service-includes {
  margin-bottom: 24px;
  flex-grow: 1;
}

.ecommerce-service-includes p {
  font-size: 14px;
  color: var(--body-text);
  line-height: 1.6;
  margin-bottom: 8px;
}

.ecommerce-service-card.featured .ecommerce-service-includes p {
  color: #c5cdd8;
}

.ecommerce-service-bestfor {
  font-size: 13px;
  font-weight: 600;
  color: var(--body-text);
  padding: 16px;
  background: rgba(255,255,255,0.5);
  border-radius: var(--radius-sm);
  margin-bottom: 24px;
}

.ecommerce-service-card.featured .ecommerce-service-bestfor {
  background: rgba(255,255,255,0.1);
  color: var(--white);
}

.ecommerce-service-card .btn-outline {
  display: inline-block;
  padding: 14px 28px;
  border: 1.5px solid var(--navy);
  color: var(--navy);
  text-decoration: none;
  font-family: 'Sora', sans-serif;
  font-weight: 600;
  font-size: 15px;
  text-align: center;
  transition: all var(--transition-base);
}

.ecommerce-service-card .btn-outline:hover {
  background: var(--navy);
  color: var(--white);
}

.ecommerce-service-card.featured .btn-outline {
  border-color: var(--gold);
  color: var(--gold);
}

.ecommerce-service-card.featured .btn-outline:hover {
  background: var(--gold);
  color: var(--navy);
}

.ecommerce-service-card .btn-primary {
  display: inline-block;
  padding: 14px 28px;
  background: var(--gold);
  color: var(--navy);
  text-decoration: none;
  font-family: 'Sora', sans-serif;
  font-weight: 700;
  font-size: 15px;
  text-align: center;
  transition: all var(--transition-base);
}

.ecommerce-service-card .btn-primary:hover {
  background: #d4b36a;
}

/* Problem Framing */
.ecommerce-problem-framing {
  background: var(--white);
  padding: 100px 0;
  position: relative;
}

.ecommerce-problem-framing::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.problem-layout {
  display: grid;
  grid-template-columns: 340px 1fr;
  gap: 64px;
  align-items: start;
}

.problem-left h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  line-height: 1.2;
}

.problem-body p {
  font-size: 17px;
  color: var(--body-text);
  line-height: 1.78;
  margin-bottom: 24px;
}

/* How Different — content-block-left layout */
.ecommerce-how-different {
  background: var(--offwhite);
  padding: 100px 0;
  position: relative;
}

.ecommerce-how-different::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.ecommerce-how-different > .container > h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
}

.ecommerce-how-different > .container > p {
  font-size: 18px;
  color: var(--body-text);
  line-height: 1.7;
  max-width: 720px;
  margin-bottom: 64px;
}

.content-block {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 48px;
  padding: 48px 0;
  border-top: 1px solid var(--stone);
  align-items: start;
}

.content-block:first-of-type {
  border-top: none;
  padding-top: 0;
}

.content-block-left h3 {
  font-size: 22px;
  font-weight: 700;
  color: var(--navy);
  line-height: 1.3;
}

.content-block-text p {
  font-size: 16px;
  color: var(--body-text);
  line-height: 1.78;
  margin-bottom: 16px;
}

.content-block-text p:last-child { margin-bottom: 0; }

/* Inline CTA */
.inline-cta {
  padding: 56px 0;
  text-align: center;
}

.inline-cta.on-white {
  background: var(--white);
  border-top: 1px solid var(--stone);
  border-bottom: 1px solid var(--stone);
}

.inline-cta.on-offwhite {
  background: var(--offwhite);
  border-top: 1px solid var(--stone);
  border-bottom: 1px solid var(--stone);
}

.inline-cta.on-navy {
  background: var(--navy);
}

.inline-cta p {
  font-family: 'Sora', sans-serif;
  font-size: 20px;
  font-weight: 700;
  margin-bottom: 20px;
  line-height: 1.3;
}

.inline-cta.on-white p,
.inline-cta.on-offwhite p {
  color: var(--navy);
}

.inline-cta.on-navy p {
  color: var(--white);
}

.inline-cta .sub-text {
  font-family: 'Inter', sans-serif;
  font-size: 15px;
  font-weight: 400;
  color: var(--body-text);
  margin-bottom: 24px;
  line-height: 1.65;
}

.inline-cta.on-navy .sub-text {
  color: #8fa4bf;
}

/* Sub-Industries Grid */
.ecommerce-sub-industries {
  background: var(--white);
  padding: 100px 0;
  position: relative;
}

.ecommerce-sub-industries::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.ecommerce-sub-industries > .container > h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
}

.ecommerce-sub-industries > .container > p {
  font-size: 17px;
  color: var(--body-text);
  line-height: 1.75;
  max-width: 700px;
  margin-bottom: 56px;
}

.sub-industries-header {
  text-align: center;
  max-width: 700px;
  margin: 0 auto 56px;
}

.sub-industries-header h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
}

.sub-industries-header p {
  font-size: 17px;
  color: var(--body-text);
  line-height: 1.75;
}

.ecommerce-sub-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.ecommerce-sub-card {
  display: block;
  padding: 40px 32px;
  background: var(--offwhite);
  border: 1px solid var(--stone);
  border-radius: var(--radius-lg);
  text-decoration: none;
  transition: all var(--transition-base);
}

.ecommerce-sub-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-md);
  border-color: var(--gold);
}

.ecommerce-sub-card h3 {
  font-size: 20px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
}

.ecommerce-sub-arrow {
  font-size: 14px;
  font-weight: 600;
  color: var(--gold);
}

/* Approach — vertical phase timeline matching HTML mockup */
.ecommerce-approach {
  background: var(--navy);
  padding: 100px 0;
  color: var(--white);
  position: relative;
}

.ecommerce-approach::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.approach-header {
  text-align: center;
  max-width: 720px;
  margin: 0 auto 64px;
}

.approach-header h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 16px;
}

.approach-header p {
  font-size: 17px;
  color: #c5cdd8;
  line-height: 1.75;
}

/* Vertical timeline */
.phase-timeline {
  position: relative;
  max-width: 760px;
  margin: 0 auto;
  padding-left: 48px;
}

.phase-timeline::before {
  content: '';
  position: absolute;
  left: 16px;
  top: 0;
  bottom: 0;
  width: 2px;
  background: rgba(255,255,255,0.12);
}

.phase-item {
  position: relative;
  padding-bottom: 56px;
}

.phase-item:last-child { padding-bottom: 0; }

.phase-marker {
  position: absolute;
  left: -48px;
  top: 0;
  width: 34px;
  height: 34px;
  background: var(--gold);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Sora', sans-serif;
  font-size: 13px;
  font-weight: 800;
  color: var(--navy);
  border-radius: 6px;
}

.phase-item h3 {
  font-size: 22px;
  font-weight: 700;
  color: var(--gold);
  margin-bottom: 14px;
  line-height: 1.3;
}

.phase-item .step-content p {
  font-size: 16px;
  color: #c5cdd8;
  line-height: 1.78;
  max-width: 640px;
  margin-bottom: 12px;
}

/* Proof — card layout matching HTML mockup */
.ecommerce-proof {
  background: var(--offwhite);
  padding: 100px 0;
  position: relative;
}

.ecommerce-proof::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.proof-header {
  text-align: center;
  margin-bottom: 56px;
}

.proof-header .section-label {
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
}

.proof-header h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

/* proof-card: the HTML mockup class */
.proof-card {
  padding: 40px 32px;
  background: var(--white);
  border-bottom: 4px solid var(--gold);
  border-radius: 8px;
  text-align: center;
  box-shadow: 0 2px 16px rgba(0,0,0,0.06);
  transition: transform 0.2s;
}

.proof-card:hover { transform: translateY(-4px); }

.proof-number {
  font-family: 'Sora', sans-serif;
  font-size: 48px;
  font-weight: 800;
  color: var(--gold);
  line-height: 1;
  margin-bottom: 10px;
  letter-spacing: -1px;
}

.proof-stat {
  font-family: 'Sora', sans-serif;
  font-size: 15px;
  font-weight: 600;
  color: var(--navy);
  margin-bottom: 12px;
}

.proof-detail {
  font-size: 15px;
  color: var(--body-text);
  line-height: 1.6;
}

/* Who For — persona-grid with numbered cards */
.ecommerce-who-for {
  background: var(--offwhite);
  padding: 100px 0;
  position: relative;
}

.ecommerce-who-for::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.ecommerce-who-for > .container > h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 56px;
}

.persona-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

.persona-card {
  background: var(--white);
  padding: 36px 32px;
  border-top: 3px solid var(--gold);
  border-radius: 8px;
  position: relative;
  overflow: hidden;
  box-shadow: 0 2px 12px rgba(0,0,0,0.06);
  transition: transform 0.2s;
}

.persona-card:hover { transform: translateY(-4px); }

.persona-number {
  font-family: 'Sora', sans-serif;
  font-size: 64px;
  font-weight: 800;
  color: var(--navy);
  opacity: 0.06;
  position: absolute;
  top: 8px;
  right: 16px;
  line-height: 1;
  pointer-events: none;
}

.persona-card h3 {
  font-size: 18px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 14px;
  max-width: 260px;
  line-height: 1.35;
}

.persona-card p {
  font-size: 15px;
  color: var(--body-text);
  line-height: 1.7;
}

/* Not For — navy background, h2 left + 2-col grid right */
.ecommerce-not-for {
  background: var(--navy);
  padding: 64px 0;
  color: var(--white);
}

.ecommerce-not-for .container {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 48px;
  align-items: start;
}

.ecommerce-not-for h2 {
  font-size: 24px;
  font-weight: 800;
  color: var(--white);
  line-height: 1.3;
}

.not-for-right {}

.not-for-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px 32px;
  margin-bottom: 32px;
}

.not-for-item {
  font-size: 15px;
  color: #a8b5c7;
  line-height: 1.65;
  padding-left: 24px;
  position: relative;
}

.not-for-item::before {
  content: '\2715';
  position: absolute;
  left: 0;
  color: #a94442;
  font-weight: 700;
  font-size: 13px;
  top: 2px;
}

.not-for-links {
  padding-top: 24px;
  border-top: 1px solid rgba(255,255,255,0.08);
}

.not-for-links a {
  display: inline-block;
  font-size: 14px;
  color: var(--gold);
  text-decoration: none;
  margin-right: 28px;
  margin-bottom: 8px;
  transition: color 0.15s;
}

.not-for-links a:hover { text-decoration: underline; }

/* Objections — charcoal background, accordion */
.ecommerce-objections {
  background: var(--charcoal);
  padding: 100px 0;
  position: relative;
}

.ecommerce-objections::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 48px;
  height: 3px;
  background: var(--gold);
}

.ecommerce-objections > .container > .section-label {
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 16px;
  display: block;
}

.ecommerce-objections > .container > h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 48px;
}

.obj-list {
  max-width: 820px;
}

.obj-item {
  border-bottom: 1px solid rgba(255,255,255,0.08);
}

.obj-question {
  font-family: 'Sora', sans-serif;
  font-size: 18px;
  font-weight: 600;
  color: var(--white);
  padding: 28px 0;
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  transition: color 0.15s;
}

.obj-question:hover { color: var(--gold); }

.obj-question::after {
  content: '+';
  font-size: 24px;
  color: var(--gold);
  font-weight: 400;
  flex-shrink: 0;
}

.obj-item.open .obj-question::after { content: '\2212'; }

.obj-answer {
  display: none;
  padding-bottom: 28px;
  font-size: 16px;
  color: #9aa5b4;
  line-height: 1.78;
  max-width: 720px;
}

.obj-item.open .obj-answer { display: block; }

/* Numbers Bar — navy, num-block grid */
.ecommerce-numbers-bar {
  background: var(--navy);
  padding: 64px 0;
}

.ecommerce-numbers-bar .container {
  padding: 0 32px;
}

.num-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
  text-align: center;
}

.num-block {
  text-align: center;
}

.num-value {
  font-family: 'Sora', sans-serif;
  font-size: 48px;
  font-weight: 800;
  color: var(--gold);
  line-height: 1;
  margin-bottom: 10px;
}

.num-label {
  font-size: 14px;
  color: #a8b5c7;
  line-height: 1.5;
}

/* Final CTA — navy background */
.ecommerce-final-cta {
  background: var(--navy);
  padding: 100px 0;
  text-align: center;
  border-top: 1px solid rgba(255,255,255,0.06);
}

.final-cta-inner h2 {
  font-size: 38px;
  font-weight: 800;
  color: var(--white);
  margin-bottom: 20px;
  max-width: 700px;
  margin-left: auto;
  margin-right: auto;
}

.final-cta-inner p {
  font-size: 18px;
  color: #a8b5c7;
  max-width: 580px;
  margin: 0 auto 36px;
  line-height: 1.7;
}

.secondary-link {
  display: block;
  margin-top: 20px;
  font-size: 14px;
  color: rgba(255,255,255,0.5);
  text-decoration: none;
  transition: color 0.15s;
}

.secondary-link:hover { color: var(--gold); }

/* ═══════════════════════════════════════════════════════════════
   Ecommerce Sub-Industry Pages
   ═══════════════════════════════════════════════════════════════ */

.ecommerce-sub-hero {
  background: var(--navy);
  padding: 72px 0 100px;
  color: var(--white);
  position: relative;
  overflow: hidden;
}

.ecommerce-sub-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: linear-gradient(rgba(255,255,255,0.015) 1px, transparent 1px),
                    linear-gradient(90deg, rgba(255,255,255,0.015) 1px, transparent 1px);
  background-size: 64px 64px;
  pointer-events: none;
}

.ecommerce-sub-hero-grid {
  display: grid;
  grid-template-columns: 1fr 340px;
  gap: 56px;
  align-items: start;
  position: relative;
  z-index: 1;
}

.ecommerce-sub-hero-main .hero-eyebrow {
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
}

.ecommerce-sub-hero-main h1 {
  font-size: 46px;
  font-weight: 800;
  letter-spacing: -1px;
  color: var(--white);
  margin-bottom: 24px;
  line-height: 1.1;
}

.ecommerce-sub-hero-main h1 span {
  color: var(--gold);
}

.ecommerce-sub-hero-text {
  font-size: 17px;
  line-height: 1.75;
  color: #c5cdd8;
  margin-bottom: 36px;
  max-width: 560px;
}

/* Market Bar */
.ecommerce-sub-market-bar {
  background: var(--charcoal);
  padding: 56px 0;
}

.market-stats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
}

.market-stat-item {
  text-align: center;
}

.market-stat-value {
  font-family: 'Sora', sans-serif;
  font-size: 56px;
  font-weight: 800;
  color: var(--gold);
  line-height: 1;
  margin-bottom: 12px;
}

.market-stat-label {
  font-size: 15px;
  color: #9aa5b4;
  line-height: 1.5;
}

/* Problem */
.ecommerce-sub-problem {
  background: var(--white);
  padding: 100px 0;
}

/* Levers */
.ecommerce-sub-levers {
  background: var(--offwhite);
  padding: 100px 0;
}

.levers-header {
  text-align: center;
  max-width: 720px;
  margin: 0 auto 64px;
}

.levers-header h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
}

.levers-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
}

.lever-card {
  background: var(--white);
  padding: 40px 32px;
  border-radius: var(--radius-lg);
}

.lever-number {
  font-family: 'Sora', sans-serif;
  font-size: 48px;
  font-weight: 800;
  color: rgba(15,45,82,0.1);
  line-height: 1;
  margin-bottom: 16px;
}

.lever-card h3 {
  font-size: 22px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
}

.lever-content p {
  font-size: 15px;
  color: var(--body-text);
  line-height: 1.7;
  margin-bottom: 16px;
}

.lever-outcome {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 8px;
  font-family: 'Sora', sans-serif;
  font-size: 13px;
  font-weight: 700;
  color: var(--gold);
  letter-spacing: 0.3px;
}

.lever-arrow::before {
  content: '';
  display: block;
  width: 20px;
  height: 2px;
  background: var(--gold);
}

/* CTA Strip */
.ecommerce-sub-cta-strip {
  background: var(--navy);
  padding: 48px 0;
  text-align: center;
}

.ecommerce-sub-cta-strip p {
  font-size: 20px;
  font-weight: 600;
  color: var(--white);
  margin-bottom: 24px;
}

/* Who For */
.ecommerce-sub-who-for {
  background: var(--offwhite);
  padding: 80px 0;
}

.who-for-list {
  max-width: 640px;
  margin: 0 auto;
}

/* Transformation */
.ecommerce-sub-transformation {
  background: var(--charcoal);
  padding: 100px 0;
  color: var(--white);
}

.transformation-header {
  text-align: center;
  margin-bottom: 64px;
}

.transformation-header h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--white);
}

.transformation-grid {
  display: grid;
  grid-template-columns: 1fr 3px 1fr;
  gap: 0;
  align-items: stretch;
}

.transform-divider {
  background: linear-gradient(180deg, transparent 0%, var(--gold) 20%, var(--gold) 80%, transparent 100%);
}

.transform-col {
  padding: 0 40px;
}

.transform-col-label {
  font-family: 'Sora', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  margin-bottom: 32px;
}

.transform-col-label.before {
  color: #5a6478;
}

.transform-col-label.after {
  color: var(--gold);
}

.transform-item {
  padding: 20px 0;
  border-bottom: 1px solid rgba(255,255,255,0.05);
}

.transform-col.before-col .transform-item p {
  color: #5a6478;
}

.transform-col.after-col .transform-item p {
  color: #c5cdd8;
}

/* Contextual CTA */
.ecommerce-sub-cta-contextual {
  background: var(--offwhite);
  padding: 56px 0;
  text-align: center;
}

.ecommerce-sub-cta-contextual p {
  font-size: 18px;
  font-weight: 600;
  color: var(--navy);
  margin-bottom: 24px;
  max-width: 720px;
  margin-left: auto;
  margin-right: auto;
}

/* Approach Timeline */
.ecommerce-sub-approach {
  background: var(--white);
  padding: 100px 0;
}

.approach-timeline {
  max-width: 720px;
  margin: 0 auto;
}

.approach-step {
  display: flex;
  gap: 32px;
  padding: 32px 0;
  border-bottom: 1px solid var(--stone);
}

.approach-step:last-child {
  border-bottom: none;
}

.step-marker {
  flex-shrink: 0;
  width: 48px;
  height: 48px;
  background: var(--gold);
  color: var(--navy);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Sora', sans-serif;
  font-size: 18px;
  font-weight: 800;
}

.step-content h3 {
  font-size: 20px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 12px;
}

.step-text p {
  font-size: 15px;
  color: var(--body-text);
  line-height: 1.7;
}

/* FAQ */
.ecommerce-sub-faq {
  background: var(--offwhite);
  padding: 100px 0;
}

.faq-header {
  text-align: center;
  margin-bottom: 56px;
}

.faq-header h2 {
  font-size: 38px;
  font-weight: 700;
  color: var(--navy);
}

.faq-list {
  max-width: 720px;
  margin: 0 auto;
}

.faq-item {
  background: var(--white);
  border-radius: var(--radius-md);
  margin-bottom: 16px;
}

.faq-question {
  padding: 20px 24px;
  font-size: 16px;
  font-weight: 600;
  color: var(--navy);
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.faq-icon {
  flex-shrink: 0;
  width: 28px;
  height: 28px;
  background: var(--offwhite);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 16px;
  color: var(--navy);
  transition: all var(--transition-base);
}

.faq-item.open .faq-icon {
  background: var(--gold);
  color: var(--navy);
  transform: rotate(45deg);
}

.faq-answer {
  max-height: 0;
  overflow: hidden;
  padding: 0 24px;
  transition: max-height 0.3s ease, padding 0.3s ease;
}

.faq-item.open .faq-answer {
  max-height: 500px;
  padding: 0 24px 20px;
}

.faq-answer p {
  font-size: 15px;
  color: var(--body-text);
  line-height: 1.7;
}

/* Numbers Bar */
.ecommerce-sub-numbers-bar {
  background: var(--navy);
  padding: 72px 0;
}

/* Final CTA */
.ecommerce-sub-final-cta {
  background: var(--charcoal);
  padding: 100px 0;
  text-align: center;
}

/* Responsive */
@media (max-width: 768px) {
  .ecommerce-hero-grid,
  .ecommerce-sub-hero-grid {
    grid-template-columns: 1fr;
  }

  .hero-summary-label {
    margin-top: 32px;
  }

  .ecommerce-image-placeholder-section {
    padding: 40px 0;
  }

  .ecommerce-image-inner {
    border-radius: 12px;
  }

  .ecommerce-image-inner img {
    border-radius: 12px 12px 0 0;
  }

  .problem-layout,
  .content-block {
    grid-template-columns: 1fr;
  }

  .ecommerce-sub-grid {
    grid-template-columns: 1fr;
  }

  .ecommerce-service-grid {
    grid-template-columns: 1fr;
  }

  .ecommerce-powerful-copy > .container > h2,
  .ecommerce-services > .container > h2 {
    font-size: 28px;
  }

  .ecommerce-copy-content {
    font-size: 18px;
  }

  .ecommerce-guarantee-box {
    padding: 20px 24px;
  }

  .approach-grid {
    grid-template-columns: 1fr;
  }

  .proof-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .numbers-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .market-stats-grid {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .levers-grid {
    grid-template-columns: 1fr;
  }

  .transformation-grid {
    grid-template-columns: 1fr;
  }

  .transform-divider {
    display: none;
  }
}