Fernando Martinez Lira
Co-Founder at Diakachimba
Fernando Martinez Lira is co-founder of Diakachimba and has 9 years of experience building organic growth systems for B2B, SaaS, e-commerce, and local businesses. He works with resource-constrained marketing teams that need real results without large budgets or big headcount. His work spans technical SEO, content strategy, and inbound systems built to scale.
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GEO For SaaS: How AI Search Changes Software Discovery
SaaS buyers are no longer researching software in one place. They still use Google. They still read review sites. They still compare pricing, integrations, security, documentation, and customer…
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GEO For Local Business: How AI Search Changes Local SEO
Local customers are starting to search differently. Some still type “plumber near me” into Google. Some open Google Maps. Some ask ChatGPT, Gemini, Claude, or Perplexity for recommendations.…
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Keyword Ranking Strategy: How To Build A Site That Ranks Pages Together
Most keyword ranking advice starts in the wrong place. It usually sounds like this: Find a keyword. Check search volume. Check keyword difficulty. Write a page. Put the…
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GEO For Ecommerce: How AI Search Changes Product Discovery
Ecommerce search is moving from keyword matching to product matching. A shopper used to search “best running shoes” and click through a list of Google results. Now that…
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SEO Brand Storytelling: How To Build A Brand Narrative That Search Engines, AI, And Buyers Understand
SEO brand storytelling sounds soft until you realize search is one of the main places buyers build opinions about a company. A buyer may first discover your brand…
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Fintech Keyword Strategy: How to Turn Product, Compliance, Integration, and Trust Searches Into Pipeline
Fintech keywords split around trust events before they split around search volume. A founder researching embedded banking, a risk team comparing fraud detection platforms, and a product lead…
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Logistics and Supply Chain SEO Keywords That Drive Shipper Leads, 3PL Deals and Freight Inquiries
Logistics searches usually start when something in the operation needs to move, store, ship, scale, or stop breaking. An ecommerce brand may need a 3PL warehouse that can…
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HR Consulting SEO Keywords that Drive Employer Leads, Compliance Inquiries and Retainers
HR consulting searches usually start when something inside the business needs structure, documentation, compliance support, or outside judgment. A founder may need their first HR setup. A small…
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Project Management SEO Keywords: How to Build a Keyword Strategy for PM Tools
Project management software searches do not split by search volume first. They split by the workflow the buyer is trying to fix: missed deadlines, unclear ownership, overloaded teams,…
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GEO For B2B Service Businesses: How AI Search Changes Vendor Discovery
B2B buyers are no longer researching vendors in one place. They still use Google. They still ask peers. They still read case studies, compare providers, and visit company…
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