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An agency looking for a white label SEO reseller partner is usually solving one of two problems: it has clients asking for SEO and no one on staff to run it, or it has more SEO demand than its current team can fulfill. Either way, the partner needs to disappear into the background, work ships under the agency’s own brand, reporting looks like the agency built it, and the client never learns a third party is involved.
The providers below split into a few real categories: productized shops where you order individual deliverables, managed retainer platforms that run full campaigns for you, and software-driven platforms built around a proprietary tool. Which one fits depends on whether an agency wants to control strategy and outsource execution, or hand off the whole thing, including strategy, and focus entirely on the client relationship.
This list is not ranked by quality.
Every fact below comes from each company’s own site or independent reviews, current as of August 2026. Figures presented as claims or pricing are the company’s own published numbers.
White Label SEO Reseller Pricing and Fit Compared
Wholesale pricing in this category runs from around $50 per individual deliverable up to several thousand dollars a month for enterprise-grade managed campaigns, and the model matters as much as the price: a productized shop and a managed retainer partner solve different problems even at a similar price point.
The table below is a starting filter; the entries beneath it explain what each provider actually does.
| Provider | Model | Published Pricing | Headquarters | Best For |
|---|---|---|---|---|
| Diakachimba | Flat-fee managed partnership | $2,000–$3,500/mo | Not location-bound | Agencies wanting a senior team plus free pre-sales support |
| The HOTH | Productized + managed campaigns | From ~$50–60/item; managed from ~$500/mo | United States (founded 2010) | Agencies wanting mix-and-match deliverables plus full campaigns |
| Boostability | Enterprise factory-model retainer | $350–$600/mo wholesale | United States | Agencies running 30 to 300+ local SMB clients |
| SEOReseller | Managed retainer platform + sales support | $200–$300/mo up to $1,000+/mo | United States | Agencies that also want branded proposal and pitch materials |
| FATJOE | Productized links and content | From ~$50–60/order | United Kingdom (founded 2012) | Agencies wanting fast, single-deliverable orders at volume |
| DashClicks | Fulfillment + agency software platform | Not published; platform-based | Fort Lauderdale, FL (founded 2009) | Agencies wanting SEO fulfillment bundled with ads, CRM, and lead-gen tools |
| LinkGraph (SearchAtlas) | Software-driven enterprise platform | Typically $1,000–$10,000/mo | United States | Agencies with larger budgets wanting a real-time SEO dashboard and higher-authority links |
| Semify | Extension-of-team managed reseller | From ~$500/mo | Rochester, NY (reseller program since 2008) | Agencies wanting a consistent US-based team behind every account |
| HigherVisibility | Full-service agency with white-label option | Not published for white-label specifically | Memphis, TN (founded 2009) | Agencies wanting SEO paired with broader digital marketing capacity |
| Vazoola | Boutique, flexible fulfillment | Not published | United States | Agencies wanting a small, senior team over a large factory operation |
Diakachimba
Diakachimba is a white label SEO reseller partner for agencies and consultancies that want to offer SEO without building an in-house team. Diakachimba runs every deliverable under the partner agency’s own brand, from strategy to reporting, so the end client never sees a third party involved.
Diakachimba also supports the partner agency’s pre-sales process at no additional cost, joining discovery calls, helping shape the pitch, and building the proposal, work most white-label providers on this list leave entirely to the reselling agency.
The pricing model is flat fee rather than per-deliverable or tiered packages, published white-label wholesale rates run from about $2,000 to $3,500 a month depending on scope, which puts Diakachimba closer to the managed-retainer end of this category than the pay-per-order shops.
Communication runs directly with the team doing the work, not a support ticket queue, and support scales with what the partner agency actually needs that month rather than a fixed ticket allotment.
Best for: Agencies that want a senior, single point of contact for white-label SEO, plus free support through the pre-sales process, rather than a self-serve ordering platform.
The HOTH
The HOTH, launched in 2010, runs one of the most flexible reseller models in this category: order individual deliverables like content, links, or citations à la carte starting around $50 to $60 per item, or hand off a full managed campaign starting around $500 a month.
A bulk buyer bonus program returns credits toward future orders as agencies scale their volume, and everything ships through a white-label dashboard.
Best for: Agencies that want the flexibility to mix single deliverables with fully managed campaigns depending on the client.
Boostability
Boostability runs a factory-model operation built for volume, a roughly 400-person in-house team fulfilling work through a structured workflow (branded LaunchPad) that breaks every campaign into trackable tasks: citations, meta fixes, blog posts.
Wholesale local SEO plans run $350 to $600 a month, month-to-month, which is built specifically for agencies serving large portfolios of local, churn-prone small business clients where consistency matters more than bespoke strategy.
Best for: Agencies managing 30 to 300-plus local SMB clients that need consistent, trackable fulfillment at scale.
SEOReseller
SEOReseller pairs white-label fulfillment with a full reseller platform: branded dashboards, proposal materials, and sales support layered on top of the SEO work itself.
Pricing runs in tiers, from roughly $200 to $300 a month at the entry level up to $1,000-plus for premium packages, and the sales scaffolding is aimed specifically at agencies still building out their own SEO sales motion rather than agencies that only want raw fulfillment.
Best for: Agencies that want help pitching and closing SEO deals, not just executing them.
FATJOE
FATJOE, based in the UK and founded in 2012, is one of the largest productized SEO providers globally, with more than 5,000 agencies using its platform and over 241,000 orders delivered to date.
The model is entirely transactional: order links, content, or digital PR placements individually starting around $50 to $60 per order, with fast turnarounds and no ongoing retainer commitment.
Best for: Agencies that want fast, single-deliverable orders (links, content, digital PR) without a managed campaign structure.
DashClicks
DashClicks, founded in 2009 and based in Fort Lauderdale, Florida, combines white-label fulfillment with its own agency software: automated onboarding, a centralized purchasing system, and tools spanning SEO, paid ads across Facebook, Google, and TikTok, content creation, CRM, and lead generation. It’s less a single-service reseller and more an operating system for an agency’s entire white-label stack.
Best for: Agencies that want SEO fulfillment bundled with paid media, CRM, and lead-gen tools inside one software platform.
LinkGraph (SearchAtlas)
LinkGraph positions itself as a higher-end evolution of the productized link-building model, wrapped in an enterprise-grade software platform called SearchAtlas that provides real-time dashboards for rankings, links, and traffic, something the pure order-and-deliver shops on this list don’t include.
Its publisher network skews toward higher domain authority placements than typical productized providers, and pricing reflects that: typical link-building budgets run $1,000 to $10,000 a month, with more strategic, agency-like onboarding than a transactional order form.
Best for: Agencies with larger client budgets that want a real SEO software platform and higher-authority link placements, not just order fulfillment.
Semify
Semify, formerly known as HubShout, has run its reseller program since 2008 from Rochester, New York. Its US-based team handles analysis, content creation, and link building, positioning itself as an extension of the reselling agency’s own team rather than an anonymous fulfillment vendor, with managed SEO packages starting around $500 a month.
Best for: Agencies that want a consistent, US-based team they can build a long-term working relationship with.
HigherVisibility
HigherVisibility, based in Memphis, Tennessee and founded in 2009, is a full-service digital marketing agency that also offers white-label fulfillment as part of its broader service list.
Because SEO is one line among several (PPC, social, web design), agencies partnering here get access to a wider bench than a pure SEO-only reseller, useful if a client eventually needs services beyond search.
Best for: Agencies that may need to white-label services beyond SEO down the line, not just search.
Vazoola
Vazoola is a small, boutique link building and SEO team with more than 50 years of combined experience across its staff, positioned as an agile alternative to the larger factory-model providers on this list. Pricing is flexible and not published in fixed tiers, set based on the specific scope an agency needs rather than a rigid package structure.
Best for: Agencies that want a small, senior team over a large-scale production operation, and don’t mind a custom-scoped conversation over a fixed price list.
Which White Label SEO Reseller Actually Fits You
- You want a single senior point of contact and help winning the client before the contract is signed. Diakachimba’s flat-fee model and free pre-sales support are built for that.
- You want the flexibility to order single deliverables or hand off a full campaign, depending on the client. The HOTH covers both.
- You manage a large volume of local SMB clients and need consistent, trackable fulfillment. Boostability’s factory model is built for that scale.
- You want help pitching and closing SEO deals, not just executing them. SEOReseller’s sales scaffolding fits.
- You just need fast, individual link or content orders without a retainer. FATJOE is the productized option.
- You want SEO fulfillment bundled with your other white-label services in one software platform. DashClicks consolidates that.
- You have larger client budgets and want a real SEO dashboard with higher-authority links. LinkGraph’s SearchAtlas platform fits that tier.
- You want a consistent US-based team you build a real relationship with. Semify has run that model since 2008.
- You might need to white-label more than SEO eventually. HigherVisibility’s broader agency bench covers that.
- You want a small, senior team instead of a large-scale operation. Vazoola fits that profile.
