Fernando Martinez Lira

A website targeting multiple Latin American countries should use separate country or language sections only when those markets require distinct search experiences. Do not begin by creating a…

LATAM keyword research should be performed separately for each country you plan to target. Latin America includes large markets such as Mexico and Brazil, but also commercially important…

The best Latin American country to target with SEO is the market with the strongest combination of commercial search demand, customer value, ranking opportunity, existing traction, and operational…

Spanish SEO can create a meaningful growth channel for some businesses. For others, translating dozens of pages creates cost without meaningful search demand or leads. The difference comes…

SEO audit findings should be prioritized by their effect on important pages, search visibility, leads, and revenue, not by the number of warnings an SEO tool reports. A…

On-page SEO fixes should be prioritized by how directly they improve a page’s ability to attract the right searcher and turn that visibility into a business opportunity. For…

“My page isn’t showing up in Google” isn’t one problem. It’s usually one of four different problems, and each one has a different fix. Diagnose the wrong one,…

A content brief is not a keyword list with a word count attached to it. It is the document that decides what a page is allowed to say,…

Keyword research tells you what people search for. It does not tell you which page should own each term. That second decision, matching a keyword cluster to a…

Outsourcing SEO is not a single decision. It is the answer to a capacity question, and most teams answer it by gut feeling instead of by checking the…